...shading is of great importance, and good shadows can best be secured when the sun is low, and when one side of all objects is more strongly lighte… - Arthur Hammond

The emotions suggested by facts, not the facts themselves, are what concern the picture maker. This is where he is differentiated from those who seek to make only records and who are concerned only with facts.

There is a tendency among "advanced" pictorialists to neglect the choice of an interesting subject and to trust to an effective pattern to make their pictures interesting. Such pictures are often interesting, but they are interesting more as studies in artistic technique than as pictures.

A photographer must have as sound a knowledge of picture-making as a painter, and he must have such control over his chosen medium that he can put personal expression and his own individuality into his pictures.