The American conception of advertising is to arouse desires and stimulate wants, to make people dissatisfied with the old and out-of-date and by cons… - Bruce Fairchild Barton

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The American conception of advertising is to arouse desires and stimulate wants, to make people dissatisfied with the old and out-of-date and by constant iteration to send them out to work harder to get the latest model—whether that model be an icebox or a rug or a new home.