Sometimes when I consider what tremendous consequence come from little things... I am tempted to think there are no little things....

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Nothing splendid has ever been achieved except by those who dared believe that something inside themselves was superior to circumstance.

Give advertising time. That is the thing that it needs most. The advertising agency is the most precious infant among the professions. Is it fair to expect perfection in a profession that counts only a single generation to its credit? We are learning. I see no reason why advertising agencies, too, should not outlive their founders and the successors of their founders, growing wiser with each generation and gathering a priceless possession of recorded experience.

Nothing splendid has ever been achieved except by those who dared believe that something inside of them was superior to circumstance.

Conceit is God’s gift to little men.

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If you can give your son or daughet only one gift, let it be enthusiasm.

Generalities would have been soon forgotten. But the story that had its roots in everyday human existence and need, lives and will live forever. It condensed the philosophy of Christianity into half a dozen unforgettable paragraphs. The parable of the Good Samaritan is the greatest advertisement of all times.

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If you have anything really valuable to contribute to the world it will come through the expression of your own personality, that single spark of divinity that sets you off and makes you different from every other living creature.

When you're through changing, you're through.

Sometimes when I consider what tremendous consequences come from little things...
I am tempted to think...
there are no little things.

There are two seas in Palestine. One is fresh, and fish are in it. Splashes of green adorn its banks. Trees spread their branches over it and stretch out their thirsty roots to sip of its healing waters... The Sea of Galilee receives but does not keep the Jordan. For every drop that flows into it another drop flows out. The giving and receiving go on in equal measure. The other sea is shrewder, hoarding its income jealously. It will not be tempted into any generous impulse. Every drop it gets, it keeps. The Sea of Galilee gives and lives. The other sea gives nothing. It is named The Dead. There are two kinds of people in the world. There are two seas in Palestine.

Much brass has been sounded and many cymbals tinkled in the name of advertising; but the advertisements which persuade people to act are written by men who have an abiding respect for the intelligence of their readers, and a deep sincerity regarding the merits of the goods they have to sell.