1886 – 1967
Bruce Fairchild Barton (5 August 1886 – 5 July 1967) was an American author, advertising executive, and Republican politician. He represented Manhattan in the U.S. House of Representatives from 1937 to 1941.
From: Wikiquote (CC BY-SA 4.0)
Learn their lesson, that if you would teach people you first must capture their interest with news; that your service rather than your sermons must be your claim upon their attention; that what you say must be simple, and brief, and above all sincere — the unmistakable voice of true regard and affection.
Generalities would have been soon forgotten. But the story that had its roots in everyday human existence and need, lives and will live forever. It condensed the philosophy of Christianity into half a dozen unforgettable paragraphs. The parable of the Good Samaritan is the greatest advertisement of all times.