Management is the most noble of professions if it’s practiced well. No other occupation offers as many ways to help others learn and grow, take respo… - Clayton Christensen

Generally, were technologically straightforward, consisting of off-the-shelf components put together in a product architecture that was often simpler than prior approaches. They offered less of what customers in established markets wanted and so could rarely be initially employed there. They offered a different package of attributes valued only in emerging markets remote from, and unimportant to, the mainstream

Disruptive technologies typically enable new markets to emerge. There is strong evidence showing that companies entering these emerging markets early have significant first-mover advantages over later entrants.

[Descriptive research provides] an accurate description or picture of the status or characteristics of a situation or phenomenon.