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" "Can the human appropriation of nature ever achieve the elimination of violence, cruelty, and brutality in the daily sacrifice of animal life for the physical reproduction of the human race? To treat nature "for its own sake" sounds good, but it is certainly not for the sake of the animal to be eaten, nor probably for the sake of the plant. The end of this war, the perfect peace in the animal world — this idea belongs to the Orphic myth, not to any conceivable historical reality. In the face of the suffering inflicted by man on man, it seems terribly "premature" to campaign for universal vegetarianism or synthetic foodstuffs; as the world is, priority must be on human solidarity among human beings. And yet, no free society is imaginable which does not, under its "regulative idea of reason," make the concerted effort to reduce consistently the suffering which man imposes on the animal world.
Herbert Marcuse (July 19, 1898 – July 29, 1979) was a prominent German-American philosopher and sociologist of the Frankfurt School.
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Institutionalized desublimation thus appears to be an aspect of the “conquest of transcendence” achieved by the one-dimensional society. Just as this society tends to reduce, and even absorb opposition (the qualitative difference!) in the realm of politics and higher culture, so it does in the instinctual sphere. The result is the atrophy of the mental organs for grasping the contradictions and the alternatives and, in the one remaining dimension of technological rationality, the Happy Consciousness comes to prevail.
The neo-conservative critics of leftist critics of mass culture ridicule the protest against Bach as background music in the kitchen, against Plato and Hegel, Shelley and Baudelaire, Marx and Freud in the drugstore. Instead, they insist on recognition of the fact that the classics have left the mausoleum and come to life again, that people are just so much more educated. True, but coming to life as classics, they come to life as other than themselves; they are deprived of their antagonistic force, of the estrangement which was the very dimension of their truth.
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The capabilities (intellectual and material) of contemporary society are immeasurably greater than ever before—which means that the scope of society's domination over the individual is immeasurably greater than ever before. Our society distinguishes itself by conquering the centrifugal social forces with Technology rather than Terror, on the dual basis of an overwhelming efficiency and an increasing standard of living.