Half of the art of bookselling is about choosing what not to have in your shop. It is not enough to have good books, you must not have bad books. - Mark Forsyth

adjectives in English absolutely have to be in this order: opinion-size-age-shape-colour-origin-material-purpose Noun. So you can have a lovely little old rectangular green French silver whittling knife. But if you mess with that word order in the slightest you’ll sound like a maniac.

You can spend all day trying to think of some universal truth to set down on paper and some poets try that. Shakespeare knew that it’s much easier to string together some words beginning with the same letter. It doesn’t matter what it’s about. It can be the exact depth in the sea to which a chap’s corpse has been sunk; hardly a matter of universal interest, but if you say, ‘Full fathom five your father lies’, you will be considered the greatest poet that ever lived. Express precisely the same thought in any other way – e.g. ‘your father’s corpse is 9.144 metres below sea level’ – and you’re just a coastguard with some bad news.

Computers are machines. The internet is, ultimately, a huge army of machines. And machines do not allow in the element of chance. They do exactly what you tell them to do. So the internet means that, though you get what you already knew you wanted, you’ll never get anything more.