Before Trump, conservatives seeking to appeal to Latinos typically embraced the politics of conservative multiculturalism. Politicians such as George… - Cristina Beltrán

I think that one of the things that's interesting about the politics of multicultural conservatism, for example, is that multicultural conservatism - which is the kind of conservative politics of reaching out to other racial minorities practiced by folks like Jack Kemp or George W. Bush - was an effort to recognize the specific histories and backgrounds of particular racial populations and to say that they could be part of the GOP. And I think that one of the things that's interesting is that there's a segment of people of color who don't necessarily want to be recognized at all. They don't want to be recognized for their racial distinctiveness-that for them, the very act of sort of identifying them as Latino, as African American - that they themselves have a certain discomfort with that very logic. They want to be understood as simply Americans outside of those kinds of identity categories.

Rather than speaking in terms of specific and distinct subgroups (Mexicans, Cubans, Puerto Ricans, Dominicans, etc.) ‘Latino’ and ‘Hispanic’ have become the shorthand designation of choice among journalists, politicians, advertising executives, academics, and other influential elites.

I think that one of the big political divides we face right now is people who find the very act of talking about those histories of racial exclusion as divisive because the act of talking about it and acknowledging it produces a kind of defensiveness or anger - and even discussing it, the idea that unity should be practiced from sort of not engaging with our history, not - sort of celebrating the best stuff and not really acknowledging that we have a complicated, beautiful, tragic, inspiring inheritance that we have to understand to go forward.