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It has become clear from the rumblings and soul-searching in the field of competitive strategy that a revolution is brewing. Managers and strategy re… - Richard D'Aveni
" "It has become clear from the rumblings and soul-searching in the field of competitive strategy that a revolution is brewing. Managers and strategy researchers are discovering that existing models of strategy are nearly obsolete in the intensity of today's fast-paced competition. Some have called for a more dynamic approach, even questioning the sustainability of competitive advantage in this new environment. But so far, this revolution-waiting-to-happen has had no leader. Now it has.
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About Richard D'Aveni
(born 1953) is an American organizational theorist and the Bakala Professor of Strategy at the Tuck School of Business at Dartmouth College, Hanover, New Hampshire, USA. He is one of the foremost experts in the world on competitive strategy at multiple levels of competition: individuals, teams, corporations, militaries, governments, spheres of influence/alliances, and even competition between capitalist systems.
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From microchips to corn chips, software to soft drinks, and packaged goods to package delivery services, executives have watched the intensity and type of competition in their industries shift during the last few years. Industries have changed from slow moving, stable oligopolies to environments, characterized by intense and rapid competitive moves, in which competitors strike quickly with unexpected, unconventional means of competing. They now confront “hypercompetitors” who continuously generate new competitive advantages that destroy, make obsolete, or neutralize the industry leader’s advantages, leaving the industry in disequilibrium and disarray.
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