I once had a woman who emailed me saying, "I always tell myself I want to run three times a week, but I never go." I wrote back and said, "What about… - Ramit Sethi

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I once had a woman who emailed me saying, "I always tell myself I want to run three times a week, but I never go." I wrote back and said, "What about going for a run once a week?" She replied, "Once a week? What's the point?" She would rather dream about running three times a week than actually run once a week.