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" "All the nations that ever lived have left their footsteps in the sand. The traces fade with every tide, the echoes grow faint, the images are fractured, the human material is atomized and recycled. But if we know where to look, there is always a remnant, a remainder, an irreducible residue.
Ivor Norman Richard Davies CMG FBA FRHistS (born 8 June 1939) is a British and Polish historian, known for his publications on the history of Europe, Poland and the United Kingdom. He has a special interest in Central and Eastern Europe and is UNESCO Professor at the Jagiellonian University, professor emeritus at University College London, a visiting professor at the Collège d'Europe, and an honorary fellow at St Antony's College, Oxford.
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Theorists of propaganda have identified five basic rules: 1. The rule of simplification: reducing all data to a simple confrontation between 'Good and Bad', 'Friend and Foe'. 2. The rule of disfiguration: discrediting the opposition by crude smears and parodies. 3. The rule of transfusion: manipulating the consensus values of the target audience for one's own ends. 4. The rule of unanimity: presenting one's viewpoint as if it were the unanimous opinion of all right-thinking people: drawing the doubting individual into agreement by the appeal of star-performers, by social pressure, and by 'psychological contagion'. 5. The rule of orchestration: endlessly repeating the same messages in different variations and combinations.
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