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" "I believe it is pretty well established now that neither the intuition of the sales manager nor even the first reaction of the public is a reliable measure of the value of a product to the consumer. Very often the best way to find out whether something is worth making is to make it, distribute it, and then to see, after the product has been around a few years, whether it was worth the trouble.
Edwin Herbert Land (May 7, 1909 – March 1, 1991) was an American scientist and inventor. Among other things, he invented inexpensive filters for polarizing light, a practical system of in-camera instant photography, and his retinex theory of color vision.
Biography information from Wikiquote
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There's a tremendous popular fallacy which holds that significant research can be carried out by trying things. Actually it is easy to show that in general no significant problem can be solved empirically, except for accidents so rare as to be statistically unimportant. One of my jests is to say that we work empirically — we use bull's eye empiricism. We try everything, but we try the right thing first!
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