The gun industry has deliberately enhanced its profits by increasing the lethality -- the killing power -- of its products...The industry might have chosen to develop safer firearms, but gun-industry executives deliberately chose to take exactly the opposite direction.

You have drastically increased the ability to inflict death and injury. That means you can shoot more rounds faster and easier, what they call spray and pray.

The Glock pistol reportedly used by alleged South Carolina mass killer Dylann Roof stands as a stark example of the gun industry’s marketing of increased lethality. Since the mid-1980s, increased firepower and capacity have defined the products of the gun industry — of both U.S. and foreign manufacture.
Glock pistols have been part of the arsenals of some of the most infamous mass shooters in the United States, including the 2007 Virginia Tech shooting, which left 33 dead and 17 wounded, as well as the January 2011 attack at a Tucson, Arizona Safeway parking lot by Jared Loughner which left six dead and 13 wounded — including then-U.S. Representative Gabrielle Giffords. Examples of additional mass shootings involving Glock pistols include:
* The 2012 attack at a Sikh Temple in Oak Creek, Wisconsin that left seven dead (including the shooter).
* The 2012 mass shooting at the Century Aurora 16 movie theater that left 12 dead.
* A 1999 shooting at a Xerox Office Building in Honolulu, Hawaii, that left seven dead.
* A 1999 shooting in Springfield, Oregon, where the 15-year-old shooter killed his parents, and then went to school where he killed two of his classmates.
* A 1998 workplace shooting at the Connecticut State Lottery Headquarters where the shooter killed four before taking his own life.
* The 1991 shooting at Luby’s Cafeteria in Killeen, Texas that left 24 dead (including the shooter).

Certain guns have a reputation of being especially deadly. They would be the weapons of choice. Contrary to popular belief that these are guys who go berserk, they tend to be well-planned executions. They plan what they are going to wear and what weapons to bring.

Historically, the developement of machines had amplified man's ability to destroy.

Humans may exceed other animals in their sapient capacities, but we also surpass other species on our destructiveness. Many animals cause harm, but we are the most lethal species ever to have inhabited our planet. It is revealing that we do not refer to this superlative property in identifying ourselves. There is ample evidence that we are Homo pernicious – the dangerous, destructive human.

Guns are the second most deadly consumer product, after cars, on the market. Many consumer products, from lawn darts to the Dalkon Shield, have been banned in the United States, even though they claimed only a fraction of the lives guns do in a day.

There is the advantage that a small or light bullet has over a heavy one when it comes to wound ballistics. … What it amounts to is the fact that bullets are stabilized to fly through the air, and not through water, or a body, which is approximately the same density as the water. And they are stable as long as they are in the air. When they hit something, they immediately go unstable. … If you are talking about .30-caliber, this might remain stable through a human body. … While a little bullet, being it has a low mass, it senses an instability situation faster and reacts much faster. … this is what makes a little bullet pay off so much in wound ballistics.

A little bullet pays off so much in wound ballistics. That is what people who choose these weapons know.

To make their case more convincing, Armenians hiked the number of deaths. They also altered their story line from having died as belligerents against the Turks to having perished like unarmed helpless lambs.

You can get much farther with a kind word and a gun than you can with a kind word alone.

The deadly weapon seemed unnaturally light and easy in his hand. Something that lethal should have more heft, like a broadsword. Wrong, for murder to be so potentially effortless—one ought to at least have to grunt for it.

Is materiality more potent than that.

He became quicker of movement than the other dogs, swifter of foot, craftier, deadlier, more lithe, more lean with ironlike muscle and sinew, more enduring, more cruel more ferocious, and more intelligent. He had to become all these things, else he would not have held his own nor survived the hostile environment in which he found himself.