(...) a ficção cientifica, que antes celebrava o futuro, voltou-se para as distopias porque as pessoas já não tem uma visão optimista da capacidade d… - Peter Thiel

Here are some bad answers: “Your stock options will be worth more here than elsewhere.” “You’ll get to work with the smartest people in the world.” “You can help solve the world’s most challenging problems.” What’s wrong with valuable stock, smart people, or pressing problems? Nothing — but every company makes these same claims, so they won’t help you stand out. General and undifferentiated pitches don’t say anything about why a recruit should join your company

No vas a aprender ese tipo de secretos de los consultores, y no debe preocuparte que tu compañía no tenga sentido para los profesionales convencionales. Es preferible que os tilden de culto, o incluso de mafia.

La lección para los emprendedores es clara: si quieres crear y capturar valor perdurable, no crees un negocio indiferenciado de productos básicos.