No brilliant idea was ever born in a conference room,” he assured the Dane. “But a lot of silly ideas have died there,” said Stahr. — F. Scott Fitzge… - Phil Knight

I refused to even consider ordering less inventory. Grow or die, that’s what I believed, no matter the situation.

Each of us found pleasure, whenever possible, in focusing on one small task. One task, we often said, clears the mind.

He’s one of the best storytellers in the history of Nike. My favorite, naturally, is the one about the day we went public. He sat his parents down and told them the news. “What does that mean?” they whispered. “It means your original eight-thousand-dollar loan to Phil is worth $1.6 million.” They looked at each other, looked at Woodell. “I don’t understand,” his mother said. If you can’t trust the company your son works for, who can you trust?