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Theorists of propaganda have identified five basic rules: 1. The rule of simplification: reducing all data to a simple confrontation between 'Good an… - Norman Davies
" "Theorists of propaganda have identified five basic rules: 1. The rule of simplification: reducing all data to a simple confrontation between 'Good and Bad', 'Friend and Foe'. 2. The rule of disfiguration: discrediting the opposition by crude smears and parodies. 3. The rule of transfusion: manipulating the consensus values of the target audience for one's own ends. 4. The rule of unanimity: presenting one's viewpoint as if it were the unanimous opinion of all right-thinking people: drawing the doubting individual into agreement by the appeal of star-performers, by social pressure, and by 'psychological contagion'. 5. The rule of orchestration: endlessly repeating the same messages in different variations and combinations.
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About Norman Davies
Ivor Norman Richard Davies CMG FBA FRHistS (born 8 June 1939) is a British and Polish historian, known for his publications on the history of Europe, Poland and the United Kingdom. He has a special interest in Central and Eastern Europe and is UNESCO Professor at the Jagiellonian University, professor emeritus at University College London, a visiting professor at the Collège d'Europe, and an honorary fellow at St Antony's College, Oxford.
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Ivor Norman Richard Davies
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Additional quotes by Norman Davies
The most obvious fact of the Soviet collapse is that it happened through natural causes. The Soviet Union was not, like ancient Rome, invaded by barbarians or, like the Polish Commonwealth, partitioned by rapacious neighbours, or, like the Habsburg Empire, overwhelmed by the strains of a great war. It was not, like the Nazi Reich, defeated in a fight to the death. It died because it had to, because the grotesque organs of its internal structure were incapable of providing the essentials of life. In a nuclear age, it could not, like its tsarist predecessor, solve its internal problems by expansion. Nor could it suck more benefit from the nations whom it had captured. It could not tolerate the partnership with China which once promised a global future for communism; it could not stand the oxygen of reform; so it imploded. It was struck down by the political equivalent of a coronary, more massive than anything that history affords.
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