Mark Twain, American author and humorist (1835–1910)
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... the discoveries, rich and romantic and utterly unexpected as they were, have given the North-West a world-wide advertisement of inestimable value. And this is an age of advertisement.
Public opinion about such discoveries always passes through two stages—a period of universal credulity, followed by a period of universal incredulity.
Advertisements are of great use to the vulgar. First of all, as they are instruments of ambition. A man that is by no means big enough for the Gazette, may easily creep into the advertisements; by which means we often see an apothecary in the same paper of news with a plenipotentiary, or a running footman with an ambassador.
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