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Little things are big.

The art of advertisement, after the American manner, has introduced into all our life such a lavish use of superlatives, that no standard of value whatever is intact.

Advertisements are now so numerous that they are very negligently perused, and it is, therefore, become necessary to gain attention by magnificence of promises, and by eloquence sometimes sublime and sometimes pathetick. Promise, large promise, is the soul of an advertisement.

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It's not a big thing, but I guess it's true — big things are often just small things that are noticed.

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Ads sell a great deal more than products. They sell values, images, and concepts of success and worth.

There are huge advertising budgets only when there's no difference between the products. If the products really were different, people would buy the one that's better. Advertising teaches people not to trust their judgment. Advertising teaches people to be stupid.

... the discoveries, rich and romantic and utterly unexpected as they were, have given the North-West a world-wide advertisement of inestimable value. And this is an age of advertisement.
Public opinion about such discoveries always passes through two stages—a period of universal credulity, followed by a period of universal incredulity.

You can tell the values of a nation by its advertisements.

Advertisements are of great use to the vulgar. First of all, as they are instruments of ambition. A man that is by no means big enough for the Gazette, may easily creep into the advertisements; by which means we often see an apothecary in the same paper of news with a plenipotentiary, or a running footman with an ambassador.

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