exist to learn how to build a sustainable business. This learning can be validated scientifically by running frequent experiments that allow entrepre… - Eric Ries

Increasingly, we're not citizens, fans, or patients anymore;
we're a resource being mined.

Getting a startup’s engine of growth up and running is hard enough, but the truth is that every engine of growth eventually runs out of gas. Every engine is tied to a given set of customers and their related habits, preferences, advertising channels, and interconnections. At some point, that set of customers will be exhausted.

Una ventaja inicial pocas veces es lo suficientemente grande como para ser relevante, y el tiempo invertido en el modo invisible, lejos de los consumidores, es poco probable que proporcione una ventaja inicial. La única manera de ganarla es aprender más rápido que los demás.