Entrepreneurs must get their vision out of their heads and down onto paper. From there, they must share it with their organization so that everyone c… - Gino Wickman

You are not your business. Your business is an entity in and of itself. Yes, you created it, but in order to find success, you have to turn it into a self-sustaining organism. Reaching the next level requires more than just a product or service, or a simple determination to succeed. You need skills, tools, and a system to optimize your people, processes, execution, management, and communication. You need strong guiding principles that will work for your company day in and day out.

Luftmensch is a Yiddish word made from two others; luft means “air” and mensch means “person.” A luftmensch is an “air-person,” someone who has his or her head in the clouds. I don’t mean this as an insult. Ideas come from having your head in the clouds. Most visionaries would agree with me. That is their gift, their strength, and their value. Nothing exists without visionaries. Yet once the vision is clear, you need to go from luftmensch to action.

As a rule of thumb, you should end up with five to 15 numbers — hopefully closer to five. There is such a thing as too much information, so keep it simple. Once you’ve identified all the categories, you then plug them into your Scorecard template.