Ultimately, in the Internet, openness has always won. I cannot imagine that the current competitive environment would reverse that. - Eric Schmidt

Playing catch-up with the competition can only ever help you make incremental gains. It will never help you create something new.

The current inclination of the company is to invest heavily ... we test stuff and, when it works, we put a lot more emphasis on it. So, Google+ — all the signs are very positive, so now the whole company is ramping up on top of it.

I fundamentally believe that disinformation becomes so easy to generate, because complexity overwhelms knowledge, that it's in people's interests, if you will, over the next decade, to build disinformation-generating systems. This is true for corporations, for marketing, for governments, and so forth." (Eric Schmidt in dialogue with Julian Assange, June 2011 c.f When Google Met Wikileaks, p. 174)