It is the anticipation of a reward — not the fulfillment of it — that gets us to take action. The greater the anticipation, the greater the dopamine … - James Clear

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It is the anticipation of a reward — not the fulfillment of it — that gets us to take action. The greater the anticipation, the greater the dopamine spike.

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About James Clear

James Clear (born 1986) is an American writer and public speaker known for Self-improvement.

Biography information from Wikiquote

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Additional quotes by James Clear

Exerting more effort doesn't help if you're on the wrong trajectory.

– Working harder on the wrong thing just wastes more time.
– Learning more from a biased source will lead you further from the truth.
– Doubling down on a toxic relationship only sets you up for more headaches.

Before you try harder, make sure you are walking a path that leads where you want to go.

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