Virtue is what you do when nobody is looking. The rest is marketing. - Nassim Nicholas Taleb

First ethical rule: If you see fraud and do not say fraud, you are a fraud.

Cherry-picking has optionality: the one telling the story (and publishing it) has the advantage of being able to show the confirmatory examples and completely ignore the rest — and the more volatility and dispersion, the rosier the best story will be (and the darker the worst story).

Progress, like evolution, must be neither too slow nor too fast. Too slow means extinction from lack of adaptation. Too fast prevents retaining the benefits of past improvements, hence, again, extinction.