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" "We know from studying and going... back to Geoffrey Rose's idea that the biggest impact on public health... is not by picking out the real high-risk people and maybe stopping them drinking. It's by reducing the exposure of the vast mass of people at intermediate risk. So... the biggest impact on public health would be if everybody drank a little bit less... But the problem... is the Rose paradox... the very people you want to change the behavior [of] are the ones who don't see why they should change their behavior, because the impact is minimal. They won't notice the benefits. You're asking them to give up something they enjoy for the benefit... they will... never notice... [I]t's only noticeable when... multiplied... ten million times./* Understanding Risk (Mar 24, 2020) */Ref: "a large number of people at a small risk may give rise to more cases of disease than the small number who are at
Sir David John Spiegelhalter (born 16 August 1953) is a British statistician and a Fellow of . From 2007 to 2018 he was in the Statistical Laboratory at the University of Cambridge. He is an ISI highly cited researcher and current Chair of the Winton Centre for Risk and Evidence Communication in the . In 2020 he joined the UK Statistics Authority board as a non-executive director for a period of three years, which was extended through to 2026.
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If you go to the English Parachuting Association web site... you find this lovely Excel spreadsheet which has got all the deaths... [F]or the last 20 years, 4.6 million jumps, 48 deaths... or 10 in a million. On average, with going up in a plane... I thought there's around 7 or 10 in a million chances of me dying. There's 50 million people in England and Wales... Every day 50 of them have accidental or violent deaths... not to do with their health. So a couple are murdered a day, a few are run over, some people fall off ladders, etc... So that's 1 in a million... Our daily dose of acute risk is a [a 1 in a million chance of dying]. So jumping out of a plane is only about a week's worth. ...[I]n terms of overall mortality... at my age, 59, it's 7,000 micromorts a year in terms of my chances of dying. So an extra 7 or 10 on top of that... [I]t's worthwhile doing... it once....So I did it [parachuted], and I survived.
s are very valuable in... low probability, high impact events. Every time you cross the road there is a low probability and high impact that you're going to get run over. ...You take extra precautions to reduce... very small risk to... even smaller. ...[O]n an absolute risk scale, you [might] say, "Oh, I'm not going to bother... It's not worth doing..." but... by making that low risk even smaller, it's... valid... [P]eople discovered this... doing earthquake predictions... [T]he absolute risk... it's always low. They're very unpredictable... but telling people it's 10 times normal, or 100 times normal, people will act... appropriately. ...They won't panic. They won't rush away. ...[I]n Italy ...they ...sleep outside for a bit. ...So in certain circumstances relative risk can be very valuable... [U]sing both in... situations... with very small risks.., where... consequences are... severe... [and] the cost of the intervention, the action, is... minimal. Taking a bit more precautions, being a bit more careful... not putting a big investment into making a very small risk even smaller.... not walking under ladders... a low-cost change in your behavior to make a small risk even smaller... [A]bsolute risks really don't deal well with that, because you're talking 0.000...
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This is called a hazard curve. ...This is the chance of dying before your next birthday, on average. ...[I]t's... on a , so 10%... (1 in 10) 83 year olds will not see 84... 1 in 100 people like me [age 59] will not see their next birthday. 1 in 1,000 thirty-two year olds, and 1 in 10,000 7 year olds... and there is a... lump, sadly jumping up at 17, as you can imagine... boys... a risk-taking lump, but if you ignore that lump... it's a... straight line between... 7 and 90.