[It] is not that television is entertaining but that it has made entertainment itself the natural format for the representation of all experience. […… - Neil Postman

The problem is not that television presents us with entertaining subject matter but that all subject matter is presented as entertaining, which is another issue altogether.

...what I am claiming here is not that television is entertaining but that it has made entertainment itself the natural format for the representation of all experience.

People of a television culture need “plain language” both aurally and visually, and will even go so far as to require it in some circumstances by law. The Gettysburg Address would probably have been largely incomprehensible to a 1985 audience.

Think of Richard Nixon or Jimmy Carter or Billy Graham, or even Albert Einstein, and what will come to your mind is an image, a picture of face, (in Einstein's case, a photograph of a face). Of words, nothing will come to mind. This is the difference between thinking in a word-centered culture and thinking in an image-centered culture.

Print, in even more revolutionary ways than writing, changed the very form of civilization. ...the Protestant Revolution was contemporaneous with the invention of moving type. ...the printing and distribution of millions of Bibles made possible a more personal religion, as the Word of God rested on each man's kitchen table. The book, by isolating the reader and his responses, tended to separate him from the powerful oral influences of his family, teacher, and priest. Print thus created a new conception of self as well as of self-interest. At the same time, the printing press provided the wide circulation necessary to create national literatures and intense pride in one's native language. Print thus promoted individualism on one hand and nationalism on the other.