Feminism can be humorous, and we all have a different way of approaching that. I often wonder what mischief I can make to spread the word in a playfu… - Emma Watson

[Feminism]'s not about us convincing you that gender equality is worth engaging in only because there might be something in it for you, or in it for your sister or your mother. The question is, what's in it for humans?

It just always reveals to me how many misconceptions and what a misunderstanding there is about what feminism is. Feminism is about giving women choice. Feminism is not a stick with which to beat other women with. It’s about freedom, it’s about liberation, it’s about equality. I really don’t know what my tits have to do with it. It’s very confusing.

Today we are launching a campaign called “HeForShe.” I am reaching out to you because we need your help. We want to end gender inequality — and to do this we need everyone to be involved. This is the first campaign of its kind at the UN: we want to try and galvanize as many men and boys as possible to be advocates for change. And we don’t just want to talk about it. We want to make sure it is tangible.