[Feminism]'s not about us convincing you that gender equality is worth engaging in only because there might be something in it for you, or in it for … - Emma Watson

Today we are launching a campaign called “HeForShe.” I am reaching out to you because we need your help. We want to end gender inequality — and to do this we need everyone to be involved. This is the first campaign of its kind at the UN: we want to try and galvanize as many men and boys as possible to be advocates for change. And we don’t just want to talk about it. We want to make sure it is tangible.

Feminism can be humorous, and we all have a different way of approaching that. I often wonder what mischief I can make to spread the word in a playful way. You can't take everything in life seriously, can you?

If you believe in equality, you might be one of those inadvertent feminists that I spoke of earlier. And for this I applaud you. We are struggling for a uniting word but the good news is that we have a uniting movement. It is called HeForShe. I am inviting you to step forward, to be seen, and to ask yourself if not me, who, if not now when.