The levelling of inflexion and of wordplay became part of the program of applied knowledge in the seventeenth century. (p. 265) - Marshall McLuhan

Our electrically-configured world has forced us to move from the habit of data classification to the mode of pattern recognition.

Language is metaphor in the sense that it not only stores but translates experience from one mode into another. Money is metaphor in the sense that it stores skill and labour and also translates one skill into another.

Typography tended to alter language from a means of perception and exploration to a portable commodity. (p. 183)