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Good feelings spur the production of a neurotransmitter (a chemical messenger in the brain) called dopamine that controls the brain’s “reward system”… - B.J. Fogg
" "Good feelings spur the production of a neurotransmitter (a chemical messenger in the brain) called dopamine that controls the brain’s “reward system” and helps us remember what behavior led to feeling good so we will do it again. With the help of dopamine, the brain encodes the cause-and-effect relationship, and this creates expectations for the future.
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Native Name:
Brian Jeffrey Fogg
Alternative Names:
BJ Fogg
•
Brian J. Fogg
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Additional quotes by B.J. Fogg
ANCHOR MOMENT An existing routine (like brushing your teeth) or an event that happens (like a phone ringing). The Anchor Moment reminds you to do the new Tiny Behavior. 2. NEW TINY BEHAVIOR A simple version of the new habit you want, such as flossing one tooth or doing two push-ups. You do the Tiny Behavior immediately after the Anchor Moment. 3. INSTANT CELEBRATION Something you do to create positive emotions, such as saying, “I did a good job!” You celebrate immediately after doing the new Tiny Behavior. Anchor Behavior Celebration
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