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" "reached our absolute limit, we still have 60 percent more to give! That’s the governor in action! Once you know that to be true, it’s simply a matter of stretching your pain tolerance, letting go of your identity and all your self-limiting stories, so you can get to 60 percent, then 80 percent and beyond without giving up. I call this The 40% Rule, and the reason it’s so powerful is that if you follow it, you will unlock your mind to new levels of performance and excellence in sports and in life, and your rewards will run far deeper than mere material success. The 40% Rule can be applied to everything
David Goggins (born February 17, 1975) is a retired United States Navy SEAL, American ultramarathon runner, ultra-distance cyclist, Former Guinness World Record holder, triathlete, public speaker, and author.
Biography information from Wikiquote
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"Back in SEAL training, I loved when people froze up and quit. I felt it elevated me in some way, but that was ego-driven immaturity and poor leadership. These days, I consider my business to make everyone better, no matter the job or situation. During my interview with the North Peace Smokejumpers, I was asked to describe my best quality.
"If you hire me," I said, "everyone in my class will graduate. [...]