It won’t always go your way, so you can’t get trapped in this idea that just because you’ve imagined a possibility for yourself that you somehow deserve it. Your entitled mind is dead weight. Cut it loose. Don’t focus on what you think you deserve. Take aim on what you are willing to earn!

reached our absolute limit, we still have 60 percent more to give! That’s the governor in action! Once you know that to be true, it’s simply a matter of stretching your pain tolerance, letting go of your identity and all your self-limiting stories, so you can get to 60 percent, then 80 percent and beyond without giving up. I call this The 40% Rule, and the reason it’s so powerful is that if you follow it, you will unlock your mind to new levels of performance and excellence in sports and in life, and your rewards will run far deeper than mere material success. The 40% Rule can be applied to everything

Most people in the world, if they ever push themselves at all, are willing to push themselves only so far. Once they reach a cushy plateau, they chill the fuck out and enjoy their rewards, but there’s another phrase for that mentality. It’s called getting soft, and that I could not abide.

The 40% Rule can be applied to everything we do. Because in life almost nothing will turn out exactly as we hope. There are always challenges, and whether we are at work or school, or feeling tested within our most intimate or important relationships, we will all be tempted to walk away from commitments, give up on our goals and dreams, and sell our own happiness short at some point. Because we will feel empty, like we have no more to give, when we haven’t tapped even half of the treasure buried deep in our minds, hearts, and souls.

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By the time I graduated, I knew that the confidence I’d managed to develop didn’t come from a perfect family or God-given talent. It came from personal accountability which brought me self respect, and self respect will always light a way forward.

Cultivating a willingness to succeed despite any and all circumstances is the most important variable of the reengagement equation. Your willingness to succeed builds self-esteem. It broadens your concept of your own capability, yet it is the first thing we lose touch with when things go bad. After that, giving up often feels like the sanest option, and maybe it is, but know that quitting chips away at your self-worth and always requires some level of mental rehab. Even if what forces you to quit is an injury or something else beyond your control, you will still have to bounce back from the experience mentally. A successful mission seldom requires any emotional maintenance.

In order to execute on your willingness to succeed, you will need to be able to perform without purpose. You’ve heard of purpose, that magical missing ingredient crucial to landing a fulfilling career and building a happy life. What if I told you the importance of finding your purpose was overblown? What if there never was any such thing as your good friend purpose? What if it doesn’t matter what the fuck you do with your time here? What if it’s all arbitrary and life doesn’t give a flying fuck if you want to be happy? What then?

All I know is this: I am David Fucking Goggins. I exist; therefore, I complete what I start. I take pride in my effort and in my performance in all phases of life. Just because I am here! If I’m lost, I will find myself. As long as I’m on planet Earth, I will not half-ass it. Anywhere I lack, I will improve because I exist and I am willing.

"Back in SEAL training, I loved when people froze up and quit. I felt it elevated me in some way, but that was ego-driven immaturity and poor leadership. These days, I consider my business to make everyone better, no matter the job or situation. During my interview with the North Peace Smokejumpers, I was asked to describe my best quality.

"If you hire me," I said, "everyone in my class will graduate. [...]

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