Insanity is doing the same thing over and over again and expecting a different result. - David Goggins

It’s a lot more than mind over matter. It takes relentless self-discipline to schedule suffering into your day, every day, but if you do, you’ll find that at the other end of that suffering is a whole other life just waiting for you.

Control your mindset. Dominate your thought process. This life is all a fucking mind game. Realize that. Own it!

That’s one reason I invented the Cookie Jar. We must create a system that constantly reminds us who the fuck we are when we are at our best, because life is not going to pick us up when we fall. There will be forks in the road, knives in your fucking back, mountains to climb, and we are only capable of living up to the image we create for ourselves. Prepare yourself!