That’s one reason I invented the Cookie Jar. We must create a system that constantly reminds us who the fuck we are when we are at our best, because … - David Goggins

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That’s one reason I invented the Cookie Jar. We must create a system that constantly reminds us who the fuck we are when we are at our best, because life is not going to pick us up when we fall. There will be forks in the road, knives in your fucking back, mountains to climb, and we are only capable of living up to the image we create for ourselves. Prepare yourself!