That’s one reason I invented the Cookie Jar. We must create a system that constantly reminds us who the fuck we are when we are at our best, because … - David Goggins

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That’s one reason I invented the Cookie Jar. We must create a system that constantly reminds us who the fuck we are when we are at our best, because life is not going to pick us up when we fall. There will be forks in the road, knives in your fucking back, mountains to climb, and we are only capable of living up to the image we create for ourselves. Prepare yourself!

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About David Goggins

David Goggins (born February 17, 1975) is a retired United States Navy SEAL, American ultramarathon runner, ultra-distance cyclist, Former Guinness World Record holder, triathlete, public speaker, and author.

Biography information from Wikiquote

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The Buddha famously said that life is suffering. I’m not a Buddhist, but I know what he meant and so do you. To exist in this world, we must contend with humiliation, broken dreams, sadness, and loss. That’s just nature. Each specific life comes with its own personalized portion of pain. It’s coming for you. You can’t stop it. And you know it.

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