When we dedicate ourselves to a plan and it isn’t going as we hoped, our first instinct isn’t usually to rethink it. Instead, we tend to double down … - Adam Grant

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When we dedicate ourselves to a plan and it isn’t going as we hoped, our first instinct isn’t usually to rethink it. Instead, we tend to double down and sink more resources in the plan. This pattern is called escalation of commitment. Evidence shows that entrepreneurs persist with failing strategies when they should pivot, NBA general managers and coaches keep investing in new contracts and more playing time for draft busts, and politicians continue sending soldiers to wars that didn’t need to be fought in the first place.

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About Adam Grant

Adam M. Grant (born August 13, 1981) is an American popular science author, and professor at the Wharton School of the University of Pennsylvania specializing in organizational psychology.

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Also Known As

Native Name: Adam M. Grant
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Shorter versions of this quote

When we dedicate ourselves to a plan and it isn’t going as we hoped, our first instinct isn’t usually to rethink it. Instead, we tend to double down and sink more resources in the plan. This pattern is called escalation of commitment.
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Originators like Adam Grant:
Malcolm Gladwell Shane Parrish Robert Greene Ray Dalio Seth Godin

Additional quotes by Adam Grant

The greatest communicators of all time,” says communication expert Nancy Duarte — who has spent her career studying the shape of superb presentations — start by establishing “what is: here’s the status quo.” Then, they “compare that to what could be,” making “that gap as big as possible.
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