It is important to inject love into the place where you live. It is not healthy to rent an interior designer to create a home for you because it is n… - Philippe Starck

A toothbrush is 28 grams of matter, 28 francs to buy and it's made to get rid of scraps of meat from between the teeth. Every gram of matter must provide its service as best it can. My trade is to be a producer of fertile surprises, an opener of doors in people's head.

I am sort of a modern monk. My wife and I have a collection of cabins in the middle of nowhere, and we stay out of everything. We don’t go to dinners. We don’t go to cocktails. We don’t go to movies. We don’t watch TV. I don’t use my energy on other people. I just work and read. I live with myself in front of my white page. Of course, for much of the year I have to travel, speak to journalists, engineers, things like that, and it’s the worst. But from the 15th of June to the 15th of September, I live completely secluded, locked in one of my houses, working from 8 in the morning to 8 at night, or making my own biorhythm: work three hours, sleep 45 minutes, work three hours, sleep 45 minutes, for 24 hours, without eating. It’s a little sick. But I’m like Dr. Faust. I signed a contract with the devil to sell my life for creativity.

I think if I directly design their apartment, I will not help them... If you are rich and famous and you buy an apartment (house) and you don't know what to do, you will rent an interior designer. But in the end you will not make your own home. You will take the prefab life made by your interior designer and that is stupid. With ICON you will do it yourself.