The market is like a large movie theater with a small door. And the best way to detect a sucker is to see if his focus is on the size of the theater rather than that of the door.

to the experience of being fully immersed in a film and then suddenly realizing that you are sitting in a theater watching a mere play of light on a wall.

If showing movies in theaters wasn't Hollywood's original business model, it would seem a pretty niche idea. Pay to watch a movie at a set time in a big room with a bunch of other people? Someone proposing this would have a hard time getting studios to take the idea seriously.

Life is a theatre set in which there are but few practicable entrances.

the theater is one of the few places left in the bright and noisy world where we sit in the quiet dark together, to be awake.

This sense of being out of time has driven thousands of people from their homes into moving-picture theaters where new universes appear before them, with emphasis on man and his major problem: a thing called, conveniently, love. The Sunday midnight shows do a thriving business, and the people go back to their homes, sick with the sickness of frustration; it is this that makes the city so interesting at night: the people emerging from the theaters, smoking cigarettes and looking desperate, wanting much, the precision, the glory, all the loveliness of life: wanting what is finest and getting nothing. It is saddening to see them, but there is mockery in the heart: one walks among them, laughing at oneself and at them, their midnight staring.

In the theater, while you recognized that you were looking at a house, it was a house in quotation marks … on screen, the quotation marks tend to be blotted out by the camera. The problem was to sustain at any cost the feeling you had in the theater that you were watching a real person, yes, but an intense condensation of his experience, not simply a realistic series of episodes. It isn't easy to do in the theater, but it's twice as hard in film.

Welcome back to the wild (advertisement for a zoo)
Watch movies like they were meant to be seen (advertisement for a movie theater)

The city is the size of a country, but has been operated like a candy store.

The market is a place set apart where men may deceive each other.

The Gita is like a little shrine in a vast temple, a temple that is both a theatre and a fair of this world.

If movies (or films, as you are probably now referring to them) were of such a high and serious nature, can you possibly entertain even the slightest notion that they would show them in a place that sold Orange Crush and Jujubes?

Today's conventional cinema, or mass cinema, doesn't take the receiver seriously as a partner. It sees the audience member as a bank machine, whose only function is to spit out money.

Film making is a miniature sized capitalism. Money and money people talk. Some people tend to think they can be more creative than the director they hire.