Advertising can work for startups, too, but only when your … - Peter Thiel

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Advertising can work for startups, too, but only when your customer acquisition costs and customer lifetime value make every other distribution channel uneconomical.

Peter Thiel

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About Peter Thiel

Peter Andreas Thiel (born 11 October 1967) is a German-American billionaire entrepreneur, hedge fund manager, venture capitalist, philanthropist, political activist, and author. A co-founder of PayPal, Palantir Technologies, and Founders Fund, he was the first outside investor in Facebook.

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Alternative Names: Peter Andreas Thiel • Peter A. Thiel

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find singular ways to create the new things that will make the future not just different, but better — to

The most contrarian thing of all is not to oppose the crowd but to think for yourself.

Company culture” doesn’t exist apart from the company itself: no company has a culture; every company is a culture. A startup is a team of people on a mission, and a good culture is just what that looks like on the inside.

Advertising can work for startups, too, but only when your customer acquisition costs and customer lifetime value make every other distribution chann… - Peter Thiel

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