Explaining economic growth - The achievement motive : how it is measured and its economics effects - Achieving societies in the modern world - Achiev… - David McClelland

Outstanding American men seem to see power as something you use in order to correct someone who's wrong, to change them, to show them you see more in this situation than the boss does. Outstanding American women, on the other hand, see power as a resource, something you can use to get people together, to gain commitment.

[In The Achieving Society, 'need for achievement' is uncovered by having individuals write stories based on pictures they see] the stories represented short samples of the things people are most likely to think about or imagine when they are in a state of heightened motivation having to do with achievement. It may be worth considering for a moment why fantasy as a type of behavior has many advantages over any other type of behavior for sensitively reflecting the effects of motivational arousal. In fantasy anything is at least symbolically possible... Overt action, on the other hand, is much more constrained by limits set by reality or by the person's abilities. Furthermore, fantasy is more easily influenced than other kinds of behavior.

One study suggests that the most effective way to increase n Achievement may be to try simply and directly to alter the nature of an individual’s fantasies.