The 40% Rule can be applied to everything we do. Because in life almost nothing will turn out exactly as we hope. There are always challenges, and wh… - David Goggins

just because you believe something doesn’t make it true. Denial is the ultimate comfort zone.

I live with a Day One, Week One mentality. This mentality is rooted in self-discipline, personal accountability, and humility. While most people stop when they’re tired, I stop when I am done. In a world where mediocrity is often the standard, my life’s mission is to become uncommon amongst the uncommon.

I wish I could more fully express what it's like to defy the medical mind to parachute into wildfires at forty-seven years old. I find the sensation almost impossible to describe. All I can say is that I hope you and everyone else get to feel this one day because to overcome all obstacles and bump up against the outer reaches of your capabilities is the pinnacle. In those rare, fleeting moments when you are washed in the sense of infinite possibility and overwhelmed with glory, everything they ever did to you or put in front of you- all the knockdowns, breakdowns, and fuck-yous and every bit of the pain, doubt, and humiliation- is fucking worth it. But the only way to get there is to continually seek greatness and always be willing to try one more time.
I never needed to be the hardest motherfucker in the world. That became a goal because I knew it would bring out my best self. Which is what this fucked-up world needs from all of us: to evolve into the very best version of ourselves. That's a moving target, and it isn't a one-time task. It is a lifelong quest for more knowledge, more courage, more humility, and more belief. Because when you summon the strength and discipline to live like that, the only thing limiting your horizons is you.