The best and most innovative products don't always win...(it's an) aesthetic flaw in how the universe worked

Best practices aren’t always the best. By definition, they’re average.

Good is not always good.

the new thing is rarely as good as the old thing was. If you need the alternative to be better than the status quo from the very start, you'll never begin.

Most marketing mistakes stem from the assumption that you’re fighting a product battle rooted in reality.

A market is never saturated with a good product ,but it is very quickly saturated with a bad one. ~ Henry Ford

Great marketing only makes a bad product fail faster.

it’s not necessarily any easier to sell a low-margin product than a high-margin product.

Entrepreneurs are always biased to understate the scale of competition, but that is the biggest mistake a startup can make.

Business is a battle of perception, focus, and marketing.“When obstacles arise, you change your direction to reach your goal; you do not change your decision to get there.”- ZigZiglar. That quote describes my success.

If you’ve invented something new but you haven’t invented an effective way to sell it, you have a bad business — no matter how good the product.

Sometimes you look in a field and you see a cow and you think it's a better cow than the one you've got in your own field. It's a fact. Right? And it never really works out that way.

What you need isn’t always what you want.

The paradox of innovation is that it is accepted as an innovation when it has become imitation.