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"Shopping malls rarely have any windows on the outside. There is a good reason for this: if you could see the world beyond the window you would be able to orientate yourself and might not get lost. Shopping malls have maps that are unreadable even to the most skilled cartographer. There is a good reason for this: if you could read the map you would be able to find your way to the shop you meant to go without getting lost. Shopping malls look rather the same whichever way you turn. There is a reason for this too: shopping malls are built to disorientate you, to spin you around, to free you from the original petty purpose for which you came and make you wander like Cain past rows and rows of shops thinking to yourself, "Ooh! I should actually go in there and get something. Might as well seeing as I'm here." And this strange mental process, this freeing of the mind from all sense of purpose or reason, is known to retail analysts as the Gruen transfer."
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But Shakespeare never drank coffee. Nor did Julius Caesar, or Socrates. Alexander the Great conquered half the world without even a café latte to perk him up. The pyramids were designed and constructed without a whiff of a sniff of caffeine. Coffee was introduced to Europe only in 1615. The achievements of antiquity are quite enough to cow the modern human, but when you realize that they did it all without caffeine it becomes almost unbearable.
All over America, infuriating white people would address black men with the words “Hey, boy.” And it grated. It really grated. That’s why, in the 1940s, black Americans started taking the fight the other way and greeting each other with the words “Hey, man.” The vocative was not inserted for the purposes of sexual identification; it was a reaction against all those years of being called boy. It worked. White people were so confused by “Hey, man” that the sixties happened and everybody, of whatever race, started calling each other man, until the original significance was lost. This is an example of Progress. Now,
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