Let everyone else call your idea crazy . . . just keep going. Don’t stop. Don’t even think about stopping until you get there, and don’t give much th… - Phil Knight

So that morning in 1962 I told myself: Let everyone else call your idea crazy . . . just keep going. Don’t stop. Don’t even think about stopping until you get there, and don’t give much thought to where “there” is. Whatever comes, just don’t stop.

No matter the sport-no matter the human endeavor, really-total effort will win people's hearts

When you make something, when you improve something, when you deliver something, when you add some service or product to the lives of strangers and make them happier or healthier or safer or better and when you do it all crisply and efficiently, smartly - the way everything should be done but seldom is, you are participating more fully in the whole vast human drama. More than simply alive, you are helping others to live more fully and if that’s business then alright - call me a businessman.