Until we could figure out how to sell and make the product,… - Eric Ries

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Until we could figure out how to sell and make the product, it wasn’t worth spending any engineering time on.

Eric Ries

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Reid Hoffman Peter Thiel Steve Blank Ben Horowitz Salim Ismail

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launching a low-quality early prototype, charging customers from day one, and using low-volume revenue targets as a way to drive accountability.

I call this building an adaptive organization, one that automatically adjusts its process and performance to current conditions.

Part of the special challenge of being a startup is the near impossibility of having your idea, company, or product be noticed by anyone, let alone a competitor.

Until we could figure out how to sell and make the product, it wasn’t worth spending any engineering time on. - Eric Ries

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