One ounce sliced off a pair of shoes, he said, is equivalent to 55 pounds over one mile. He wasn’t kidding. His math was solid. You take the average … - Phil Knight

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One ounce sliced off a pair of shoes, he said, is equivalent to 55 pounds over one mile. He wasn’t kidding. His math was solid. You take the average man’s stride of six feet, spread it out over a mile (5,280 feet), you get 880 steps. Remove one ounce from each step — that’s 55 pounds on the button. Lightness, Bowerman believed, directly translated to less burden, which meant more energy, which meant more speed. And speed equaled winning. Bowerman didn’t like to lose. (I got it from him.) Thus lightness was his constant goal.

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Additional quotes by Phil Knight

Driving back to Portland I’d puzzle over my sudden success at selling. I’d been unable to sell encyclopedias, and I’d despised it to boot. I’d been slightly better at selling mutual funds, but I’d felt dead inside. So why was selling shoes so different? Because, I realized, it wasn’t selling. I believed in running. I believed that if people got out and ran a few miles every day, the world would be a better place, and I believed these shoes were better to run in. People, sensing my belief, wanted some of that belief for themselves. Belief, I decided. Belief is irresistible.

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