The real me isn't the person I describe, no the real me is the me revealed by my actions. - Malcolm Gladwell

Epidemics are sensitive to the conditions and circumstances of the times and places in which they occur.

Do you see the consequences of the way we have chosen to think about success? Because we so profoundly personalize success, we miss opportunities to lift others onto the top rung...We are too much in awe of those who succeed and far too dismissive of those who fail. And most of all, we become much too passive. We overlook just how large a role we all play — and by “we” I mean society — in determining who makes it and who doesn’t.

Living a long life, the conventional wisdom at the time said, depended to a great extent on who we were — that is, our genes. It depended on the decisions we made — on what we chose to eat, and how much we chose to exercise, and how effectively we were treated by the medical system. No one was used to thinking about health in terms of community.