Your guarantee has a secondary benefit. It forces all the people in your organization to deliver on it. That in turn forces you to look inward and ma… - Gino Wickman

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Your guarantee has a secondary benefit. It forces all the people in your organization to deliver on it. That in turn forces you to look inward and make sure you’ve got all the right people, processes, and systems in place to do so. If not, you’ll be forced to improve upon it. Your client will never need to make good on that guarantee if you’re at your absolute best.