What is our mission? Who is our customer? What does the customer value? What are our results? and What is our plan? - Peter Drucker

So much of what we call management consists in making it difficult for people to work.

Without... a subconscious unity, understanding of each other's behavior is difficult to attain. ...We have all ...had experience ...where someone from a different environment, a different region of the country, a different social group, perhaps a different country, behaves contrary to what we consider normal behavior ...In international affairs we have had a grotesque and tragic example of such failure to understand, and of its dangers, in Mr. Neville Chamberlain's profound belief that Hitler must react, think, and act like a successful British businessman; and it was probably Hitler's undoing that he expected the British and Americans to react and act in the "realistic" fashion of a Nazi boss.

a decision without an alternative is a desperate gambler’s throw,