One thing is certain in business. You and everyone around you will make mistakes. - Richard Branson

Are there things we can weed out that we don’t need?

Los grandes líderes casi siempre son unos grandes simplificadores, que
reducen las discusiones, los debates y las dudas
a sus elementos esenciales, a fin de ofrecer una solución
que todo el mundo pueda entender”. COLIN POWELL

What we are trying to do at Virgin is not to have one enormous company in one sector under one banner, but to have two hundred or even three hundred separate companies. Each company can stand on its own feet and, in that way, although we've got a brand that links them, if we were to have another tragedy such as that of 11 September - which hurt the airline industry - it would not bring the whole group crashing down.