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" "And in situations where a man and a woman each receive negative feedback, the woman's self-confidence and self-esteem drop to a much greater degree. The internalization of failure and the insecurity it breeds hurt future performance, so this pattern has serious long-term consequences.
Sheryl Kara Sandberg (born August 28, 1969) is an American technology executive, philanthropist, and writer. Sandberg served as chief operating officer (COO) of Meta Platforms, a position from which she stepped down in August 2022. She is also the founder of LeanIn.Org. In 2008, she was made COO at Facebook, becoming the company's second-highest ranking official. In June 2012, she was elected to Facebook's board of directors, becoming the first woman to serve on its board.
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Decades of social science studies have confirmed what the Heidi/Howard case study so blatantly demonstrates: we evaluate people based on stereotypes (gender, race, nationality, and age, among others). Our stereotype of men holds that they are providers, decisive, and driven. Our stereotype of women holds that they are caregivers, sensitive, and communal. Because we characterize men and women in opposition to each other, professional achievement and all the traits associated with it get placed in the male column.