Interest. ...a design to be great must have great interest. ...the most potent of all ways to impart interest is to endow the design with beauty of f… - Ernest Flagg

Simplicity and Dignity are so nearly related that they may be considered together. ...A quiet air of reserved power is characteristic of dignity, and that is best obtained by simple means and the absence of apparent effort. Simplicity is the mark of genius. The giant in art does his work easily, without straining and without affectation; his ways are direct and to the point.

5th. Savings by the use of more economical devices, materials, and methods: (a) in the matter of roof-covering... (b) in heating and plumbing drainage... (c) in hardware... (d) in use of tiling... (e) in the use of cement... (f) in the matter of damp-proofing... (g) in the method of flashing... (h) in the preparation of floors for tiling... (i)in the construction of bearing partitions... (j) in the arrangement of screens and shades... (k) in the avoidance of excavation and grading by adapting the building to the conformation of the land... (l) in the more economical use of land by the European method of placing the buildings at the side of the road... (m) in furring... and (n) in the standardization of methods by which the work of construction becomes simply a matter of routine in which each mechanic can perform his part without special direction.

Greek art was extremely simple and direct; both in design and construction the Greek mind abhorred complicaton.