When talented people write badly it’s generally for one of two reasons: Either they’re blinded by an idea they feel compelled to prove or they’re dri… - Robert McKee

Given the choice between trivial material brilliantly told versus profound material badly told, an audience will always choose the trivial told brilliantly. Master storytellers know how to squeeze life out of the least of things, while poor storytellers reduce the profound to the banal.

Pity the poor screenwriter, for he cannot be a poet. He cannot use metaphor and simile, assonance and alliteration, rhythm and rhyme, synecdoche and metonymy, hyperbole and meiosis, the grand tropes. Instead, his work must contain all the substance of literature but not be literary. A literary work is finished and complete within itself. A screenplay waits for the camera. If not literature, what then is the screenwriter's ambition? To describe in such a way that as a reader turns pages, a film flows through the imagination.

We often see films with a cast of excellent characters...except one, who's dreadful. We wonder why until we realize that the writer hates this character. He's trivializing and insulting this role at every opportunity. And I'll never understand this. How can a writer hate his own character? It's his baby. How can he hate what he gave life? Embrace all your creations, especially the bad people. They deserve love like everyone else.